Web Analytics: An Hour a Day


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Author: Avinash Kaushik
ISBN: 0470130652
Publisher: John Wiley & Sons
Publish Date: 29-05-2007
Pages: 480

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company?s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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